IdentityLab is a clearly specialized both in the precise positioning and the emotional component of a market-leading object in the respective region. By incorporating the country-specifics, there is the option for a more long-term oriented policy of creating a “strong brand” by using the key concept of Identity. In this context, the notion of Identity does not define itself as a non-contradictory and strategic approach or a creative Leitmotiv but rather an ideal in order to scan the lively diversity which sources its conciseness and uniqueness from its own contradictions.

::. Download abstract "Nation Branding: San Marino - developing into a brand" (EN 01/06.pdf)